spooky season baking is winning on shape and quietly losing on chocolate
halloween orders are pouring in and the shapes this year are fun: ghost hand pies, spiderweb brownies, mummy rice krispie treats. the industry data says chocolate candy fell to a near even split with non chocolate at halloween, from a comfortable lead. kids vote with sprinkles, not cacao percentages. my kitchen rule stands: decoration is the costume, the recipe underneath has to behave like real pastry.
October 9, 2026 at 1:23 PM